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Buy Facebook stocks after the tremendous 4Q earnings?

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The Famous social network Facebook just reported its 4Q earnings and came out with a strong beat on all metrics. Facebook just beat analysts’ estimates in terms of revenue, net profit and user growth. It seems that nothing can stop the social media company that is more and more emerging as the worldwide online-targeted advertisement leader.

Details of the Facebook 4Q earnings

Facebook published strong data for the last quarter of 2015. The social media reported a quarterly adjusted EPS (Earnings Per Share) of 79 cents versus analysts’ estimates of 68 cents with revenue of 5.84 billion dollars (vs. estimates of 5.37 billion).

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In terms of user growth, Facebook also delivered a strong performance with an impressive Monthly Active Users up 14% compared with the last quarter. The Monthly Active Users (MAU) indicator is one of the most important metrics for online services such as Facebook, Google and Amazon. The strong performance from Facebook on this field demonstrate that the company is still benefitting from a strong user traction despite being a much more mature company than many startups. Facebook has long been blamed for the time it took to switch its focus to mobile developments, but the numbers also showed that most of the advertisement revenues came from the mobile segment. It seems that the social network still got many growth levers to develop both its user base and its business.

Wall Street analysts are unanimously bullish on the stock

After such figures, many Wall Street analysts upgraded their price targets for the social media company. Citi, among others, sees Facebook firing on all cylinders, and believe the outstanding growth the company is currently experiencing could continue into 2017. JP Morgan, the famous US investment bank, adopted an even more bullish stance on the company. The bank sees revenue growth accelerating and margins expanding as Facebook extends its leadership in the social media sector. European analysts at UBS see Facebook as a key long-term holding for retail investors with a privileged access to sustainable growth at a reasonable price.

How to trade Facebook stocks with binary options?

The Facebook shares are up 14% on the pre-opening market. It means that the stock could open around 106 dollars after closing at only 94.45 dollars yesterday on the Nasdaq Stock Exchange. While we agree with most analyst comments and would consider Facebook as a key stock to hold into a possible bear market, we also believe that a 14% bullish gap at the open could soon be closed. We believe that a short-term top could form during today’s session and would definitely take this opportunity to buy a short-term Low binary option on the equity stock. We will then wait for a clear rebound to enter a longer-term bullish binary option and benefit from the potential upside of the company.

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