Popular binary options broker AnyOption just released some operational figures on its business during its operating and financial highlights for the second quarter of 2015. The binary options trading provider is trying to be more and more transparent with its investors as the broker has been rumoured to plan an Initial Public Offering (IPO) within the next months. The binary options broker thus tries to demonstrate a satisfying financial discipline and performance to convince new investors to participate to its fundraising.
The IPO has been rumoured since April 2014 and materialized further in early 2015 when AnyOption announced that it would work with Shore Capital, an investment and advisory financial institution that specializes in financial access and IPOs on the London stock exchange AIM segment (Alternative Investment Market). Back in 2014, the binary options broker was rumored to seek to raise about £30 million in order to fund the acquisition of digital advertising companies in different regions to fuel its current user growth. At the time, the IPO would have valued the company around 150 million British Pounds but this number is likely to be revised on the upside considering the strong performance of the broker in 2015.
Earnings rose by 35% compared with Q1 2015
According to the figures published on Anyoption’s operating and financial highlights for the second quarter of 2015, earnings rose 35% compared with the previous quarter. The improved performance was mainly led by better than expected mobile user growth. Retail traders are more and more active on mobile trading applications. Anyoption has been particularly active on the mobile solution marketing and started advertising the application on many growth platforms such as Facebook and Twitter where the broker can focus on a cautiously targeted audience that is likely to bring higher conversion rates. Marketing and PR strategies have been focused largely on taking advantage of the mobile trading trends that seduce more young and dynamic users that want to follow their transactions 24/7. In the second quarter of 2015, the CySEC regulated broker registered an increase of 6% in the number of mobile traders
Average revenue per user is also increasing
Anyoption also experienced an increase of 7.5% in average revenue per user in Q2 2015 compared with the last quarter. This increased metric is the result of the better refined marketing strategy used by the broker to recruit engaged users that tend to deposit and trade more once their trading account is activated. The broker also saw an increase of 2.5% in the number of trades executed via its different trading platform over the quarter.
AnyOption is the best alternative for experienced traders.
The regulated binary options broker proposes different trading tools to enable users to build more advanced strategies. The Option+ enables traders to monitor and interact with their open positions before they expire. It is a new module that will allow you to better visualize the underlying asset price evolution and take the relevant decisions (early closure, rollover or double up). The binary 0-100 module allows traders to trade an event (ex: EURUSD above 1.1382 @ 16:30). The strike price of the option is thus different from the current price of the underlying asset; it can be above (respectively lower). It makes the trade more risky but can generate returns that are way higher than traditional binary option payouts. With the Binary 0-100 module, you can generate returns up to 1’000% of your invested amount. Feel free to have a look at our detailed review of Anyoption for further information and use our below secured link to avoid any problem.