The binary options broker is already reported to have hired the services of a British investment institution, Shore Capital, to work on what could be the first initial public offering of a binary option broker in London. Shore Capital specializes in financial access and IPOs on the London stock exchange AIM segment. The AIM (Alternative Investment Market) segment is the London stock exchange’s international market for smaller growing companies. It is the most successful growth market in the world with over 3,000 companies listed since 1995.
AnyOption seeks funds for the acquisition of digital advertising companies
The IPO plan was rumored since April 2014 but is now materializing with the announcement of the AnyOption and Shore Capital collaboration. The binary options broker seeks to raise about £30 million in order to fund the acquisition of digital advertising companies in different regions to fuel its current user growth. This IPO would value the company at £150 million. AnyOption is due to file a letter of intent to the AIM in December and the official listing has been rumored to take place as soon as February 2015.
The IPO will provide investors with detailed figures on AnyOption
As a private company, there are no official and detailed figures about AnyOption’s business activity but most analyst suppose that it could be the biggest binary option broker in terms of market share (20% of the binary option market). With the IPO filling, the company will have to disclose further data on its business to make investor able to gauge the potential for future growth and to better assess user activity trends of the online broker. Last estimates were reporting 100,000 MAU (monthly active users), which is quite big compared to most forex or CFD brokers, and revenues of $40-50$ million a year. These encouraging estimates and this IPO represent further evidence of the current strength in the binary options business.
AnyOption: A best-in-class binary option broker
This additional IPO capital will definitely help AnyOption improve its customer service and trading experience. The broker, that already differentiates itself from most competitors with its proprietary binary option trading platform (not a white label binary options broker), could use this IPO fresh cash to widen its binary options underlying asset portfolio and provide clients with additional analysis tools. Don’t hesitate to have a look at our detailed review of AnyOption or click on the below link to visit their official website and benefit from a special welcome bonus.